Netflix x BVG - The DARK-Ticket

About the Campaign

Time-traveling only seemed impossible until we did it. Check out how we get 106 million people talking about the new season of DARK, Netflix’s favorite dystopian sci-fi series.

Left: The DARK-Ticket, Valid: June 21st, 2019 and on the same day in 2052. Right: The 33-year Ticket. A special ticket that we ruffled among those DARK-Ticket holders that entered their ticket ID on darkticket.de. Valid from June 21st, 2019 on for 3… — Left: The DARK-Ticket, Valid: June 21st, 2019, and on the same day in 2052. Right: The 33-year Ticket. A 1-of-1 ticket was ruffled among those DARK-Ticket holders who entered their ticket ID on darkticket.de - valid for 33 years!

The fans’ reaction was outstandingly positive, we reached over 100 million people through the free media and user generated content during the one-day activation. — The fans’ reaction was outstandingly positive, we reached over 100 million people through the free media and user-generated content during the one-day activation.

A DARK fan is admiring one of the 650+ ticket machines that we turned into time machines in the Berlin underground to spread our message. — A fan of the show is admiring one of the 650+ ticket machines that we turned into time machines in the Berlin underground.

DARK-fans from all around the world started reaching out to Berliners to get them a ticket. This is a thread started by a fan living outside Germany on r/berlin on Reddit. — DARK fans from all around the world started reaching out to Berliners to get them a ticket. This is a thread started by a fan living outside Germany on r/berlin on Reddit.

Role: Creative Lead, Copywriter
Date: 2019