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P&G - Tap to Thank

 

P&G - Tap to Thank banner

 

About the Campaign

Do you remember P&G’s Thank You Mom Olympic campaign from 2012? This static mobile banner ad was part of the global campaign - in Hungary.

Fun fact: This project landed on my table 12 hours before the production deadline. (I know what you’re thinking, it totally looks like I had at least two days to crack the brief.)

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Role: Concept Creative, Copywriter
Date: 2012