#HeadsUpBudapest
About the Campaign
I’d probably be an architect if I wasn’t an ad man, and the buildings of Budapest have a serious influence in this. When walking around in such a historic capital one might feel like being in a museum where public squares are exhibition spaces and buildings are Monets floating in space.
“#HeadsUpBudapest is a personal street art project,
my ode to the cityscape of Budapest.”
Using dirty streets as canvases, we pressure-cleaned basic information of art nouveau buildings into dust of the pavement.
Art nouveau, art deco, Bauhaus, modern, and the list goes on
Thanks to the main sponsor, Budapest Spring Festival, a new architectural style is presented each year since 2016.
From BP streets to your IG feed
The #HeadsUpBudapest hashtag has generated over 3000 posts to date, making Budapestian buildings one of the most popular influencers of the Hungarian Instagram scene.
Role: Creative Lead, Copywriter, Project Manager
Date: 2016