Jordan x Moe Wagner - InstaMural
About the Campaign
When Moe Wagner, the Berliner basketball phenomenon signed his sneaker deal with Jordan Brand, Nike Berlin welcomed him with a gigantic mural next to his childhood streetball court, portraying him during a monster dunk.
Our brief was to create an engaging digital activation with the mural in the center, honouring Moe’s journey from the streets of Berlin to the spotlight of Los Angeles.
Translation: Draw inspiration from Moe - Create a unique mural - Win a trip to L.A.
“Being on one mural is fame.
Taking over an entire city is legacy.”
Thanks for Moe’s fan's, every empty firewall in Berlin has become…
…the canvas of a digital mural on Instagram!
Role: Creative Lead, Copywriter
Date: 2018