INTERSPORT - You Never Run Alone
About the Campaign
“Great things are done when men and mountains meet.” - William Blake.
Inspired by my own cross-country competitions in college, it was a truly personal experience to write the strategy and VO for INTERSPORT’s SS22 trail running campaign. Getting up at 3:30 am at 4 degree Celsius to capture the sunrise in the Catalonian mountains was definitely THE most rewarding experience in my career as a commercial film director. Also, the only one, as this was my directorial debut lol.
10-sec product films each for Nike, Adidas, Salomon and Energetics.
Still photography by Ruben Elstner
Role: Creative Director, Strategist, Writer, Director
Date: 2022