Puma x TikTok - Revolutionaries Don’t Follow
About the Campaign
Two of the things Gen-Z hates the most:
(1) To be told what to do
(2) Having no drip.
These were the insights that we built on in our sassy TopView campaign for Puma RS-X. Featuring TikTok’s boldest streetwear Creators from each target market, we challenged Generation Sneakerhead to be revolutionaries and not to obey anything we say. So if you were born after the year “Ms. Jackson” was released on the radio, then definitely DON’T watch this case film.
Our campaign ran in France, Italy and in the UK. Check out the English language version of the TopView ad:
BEHIND THE SCENES
Besides creating the positioning of the TikTok campaign, I also snapped all BTS photos at the shoot and at the launch event in London.
Role: Creative Strategist, BTS Photographer
Date: 2022